Instagram Highlights are more than a collection of old stories—they’re a valuable real estate for brands seeking to showcase their identity, values, and offerings. These curated story circles appear front and center on your profile, shaping first impressions in seconds. Australian brands, from boutique shops to larger enterprises, are using Highlights to organize their content into themes: product collections, behind-the-scenes, testimonials, how-to guides, and more.
To make your Highlights stand out, start by planning the categories that matter most for your audience. Consider what new visitors want to know—your brand mission, current offers, or client wins. Use consistent covers with bold, eye-catching visuals and on-brand colors to reinforce recognition. Each Highlight acts as a visual anchor for your story, letting visitors discover what matters most, quickly and seamlessly. Structure brings clarity and builds confidence, especially for shoppers deciding whether to take the next step.
Effective Instagram Highlight strategies involve both visual creativity and practical planning. Here are some tips:
- Keep content fresh: Rotate stories regularly to keep Highlights relevant and current. This shows your brand is active and engaged with its audience.
- Use storytelling arcs: Each Highlight should flow like a mini-series. Open with an introduction, add value-driven moments, and finish with a positive action or testimonial.
- Balance information and inspiration: Combine useful tips or FAQs with personal stories and authentic visuals—real staff, customers, or events.
There’s no single path to success; results may vary according to your story and industry.
Tracking the impact of your Instagram Highlights goes beyond counting viewers. Closely monitor which topics, styles, and covers generate interactions such as taps, shares, or direct messages. Use this data to refine future Highlights and keep your audience engaged.
Remember to align your Highlight strategy with the rest of your branding. Colors, tone, and messaging should support your broader narrative—from your website to in-person experiences. This consistency creates a sense of trust and recognition with everyone who visits your Instagram profile. If you’re just getting started, choose two to four key themes and build from there—letting your brand’s story shine in the process.
Results may vary, so keep testing, keep learning, and always center the real story you want customers to remember.